The cost of missing alt text.
Alt text — the description that screen readers narrate when they hit an image — is the difference between a usable web page and an unusable one for around 250 million people who rely on assistive technology. It's also one of the strongest signals search engines use to understand images. Despite both of these things, surveys put the share of images with meaningful alt text on the open web at under 15%.
The reason isn't malice. It's friction. Writing alt text is boring, easy to skip, and feels like it doesn't matter — right up until someone tries to use your site with a screen reader, or your client gets sued under the EAA in 2025, or your image SEO underperforms a competitor's. The fix is to remove the writing step entirely, which is what AltText does.
Description on upload, not later.
When you upload an image to Devani, AltText looks at it, writes a description, and saves it to the image's metadata. The description is editable in the media library — and Devani uses it everywhere the image appears, automatically.
- Image uploaded → AltText generates a description based on the actual content of the image
- Description saved to the image's metadata in the Devani media library
- The same alt text used in pages, posts, OG previews, and SEO output
- Editable per image — you can override anything the AI got wrong
- Reviewable in bulk if you want to do a one-time pass on an existing library
Three real wins.
It's tempting to file alt text under "accessibility compliance" and move on. The reality is alt text done well pays off in three separate ways.
Accessibility
Real users on real assistive tech can actually use your site. This is the headline reason and the one most people focus on.
SEO
Image search ranks images partly on alt text. Pages with rich alt text rank higher in image results — and image traffic still drives a meaningful share of organic visits.
Legal cover
The European Accessibility Act applies to many commercial sites in 2025. The ADA in the US is increasingly enforced for websites too. Alt text is a baseline expectation.
Generated, not generic.
Generic alt text — "image of person," "company logo," "photo" — is technically alt text and substantively useless. The point of AltText isn't to fill the attribute. It's to actually describe what's in the image with enough specificity that someone who can't see it gets the same information someone who can does.
That distinction is the whole quality difference between AltText and a one-line plugin that just inserts the filename. When AltText looks at a photo of three people gathered around a wooden table reviewing printed photographs in a sunlit studio, that's what it writes — not "a photo of three people."
One image, many languages.
If your site runs in more than one language, AltText generates per-language descriptions on demand. The English description doesn't have to be auto-translated and lose nuance — each language gets its own description written from the image directly.
Write better alt text by not writing it.
Every image, every upload, every language. Included with Devani, free.