Transactional is its own job.
Transactional email — the messages a site sends to one person because of something they did — has different requirements from marketing email. It has to arrive, it has to arrive fast, and it has to land in the inbox rather than the promotions tab. That's a deliverability problem best handled by a provider that specializes in it, sending from infrastructure tuned for one-to-one mail.
In Devani, transactional sending is handled by either Mailjet or Postmark — you pick one. Newsletter and marketing signups are a separate concern, handled through Mailchimp. Different jobs, different providers.
The list of system emails.
- Order confirmations. Sent after a successful checkout, with line items and totals.
- Order shipped / fulfilled notifications. Optional, triggered when an order status updates.
- Contact form replies. Auto-acknowledgment to the sender, optional notification to you.
- Form submission alerts. Admin notifications for any form on the site that needs one — booking requests, enquiries, and the like.
- Password resets & account email. For Devani admin accounts and any user-account features the site exposes.
- Custom templates. Mailjet supports template management; Devani can reference templates by ID for fully designed transactional emails.
API key, sender, done.
- Create a Mailjet account (free tier covers most small sites)
- Generate API key and secret in Mailjet's account settings
- Paste both into Devani's email settings
- Set your default "from" address and verify the domain with Mailjet (SPF / DKIM)
- Send a test transactional email to confirm delivery
Spam folders are not optional.
The single biggest mistake people make with transactional email is skipping the SPF / DKIM / DMARC setup on their sending domain. Skip it and a meaningful chunk of your important emails — the ones telling customers their orders shipped — land in spam. Mailjet has clear DNS instructions; do them once, never think about it again.
Reliable email, no mail server required.
Mailjet wired into Devani's transactional layer. Free with the CMS — Mailjet has a generous free tier.