Transactional is its own job.
Transactional email, the messages a site sends to one person because of something they did, has different requirements from marketing email. It has to arrive, it has to arrive fast, and it has to land in the inbox rather than the promotions tab. That's a deliverability problem best handled by a provider that specializes in it, sending from infrastructure tuned for one-to-one mail.
In Devani, transactional sending is handled by either Mailjet or Postmark: you pick one. Newsletter and marketing signups are a separate concern, handled through Mailchimp. Different jobs, different providers.
The list of system emails.
- Order confirmations. Sent after a successful checkout, with line items and totals.
- Order shipped / fulfilled notifications. Optional, triggered when an order status updates.
- Contact form replies. Auto-acknowledgment to the sender, optional notification to you.
- Form submission alerts. Admin notifications for any form on the site that needs one: booking requests, enquiries, and the like.
- Password resets & account email. For Devani admin accounts and any user-account features the site exposes.
- Custom templates. Mailjet supports template management; Devani can reference templates by ID for fully designed transactional emails.
API key, sender, done.
- Create a Mailjet account (free tier covers most small sites)
- Generate API key and secret in Mailjet's account settings
- Paste both into Devani's email settings
- Set your default "from" address and verify the domain with Mailjet (SPF / DKIM)
- Send a test transactional email to confirm delivery
Spam folders are not optional.
The single biggest mistake people make with transactional email is skipping the SPF / DKIM / DMARC setup on their sending domain. Skip it and a meaningful chunk of your important emails, the ones telling customers their orders shipped, land in spam. Mailjet has clear DNS instructions; do them once, never think about it again.
Reliable email, no mail server required.
Mailjet wired into Devani's transactional layer. Free with the CMS: Mailjet has a generous free tier.